Most freelance copywriters have their respective websites. If you have your eye on a particular writer, these sites can offer a lot of clues.
Let's get down to it.
Portfolios
The first thing you'll want to look at is their portfolio. This will give you an immediate snapshot of their talent. Read through different entries. Is the copy engaging? Does it make sense? Is it easy to read or is the language dense?
If you like what you see, keep looking through the site. It can offer you additional clues about what they're like to work with.
Testimonials
For example, freelance copywriter websites should have numerous testimonials. These positive reviews from previous clients will shed some light on the strengths of the writer in question.
But that's not all.
Using those names, find them on LinkedIn. Reach out to them and ask for more details about working with the copywriter in question.
What were the best parts of the experience? Any challenges? Did their work produce the desired results?
Services Offered
Next, take a look at what services they offer. Not all copywriting projects are the same, of course.
You may be looking for a blog writer who is well-versed in SEO. Or perhaps you need someone to help you with social media.
Of course, those are different from projects like white papers, product descriptions, sales copy, and more.
If the writer you're interested in doesn't offer what you're seeking, then of course you'll need to move on to a different candidate.
Availability
If you like what you see, send them an email. Their website should give you an immediate and easy way to reach out. If they take forever to respond, that may be a red flag about their availability or responsiveness—another important element to consider.
Conclusion
Freelance copywriters' websites can provide a plethora of information about their talents and experience. Just ensure you look carefully at what they've decided to share publicly.
Trust your gut when it comes to first impressions. After all, hiring a copywriter is a very important decision that can have a significant impact on your project or business.
So use these websites to their fullest.