My Background

I started out as a reporter, not a marketer. But that's an ADVANTAGE.

Here's my story...

My first real job was covering local news for ThisWeek Community News. The spec assignment that got me the job? Ended up winning a huge award for the paper.

Now, that job doesn't leave much room for fluff. You learn fast how to find the real story buried under the official version of it, how to earn trust from people who have zero reason to give it to you, and how to write something that keeps a stranger reading even when they've got a hundred other things they could be doing.

From there I went into TV news at WBNS-TV, which taught me something different: how to think about what actually holds an audience's attention, not just what's technically correct. I maintain relationships with folks there to this day!

Afterward, I landed at Electronic Classroom of Tomorrow, where I helped transform the communications deparment. How so? Glad you asked!

A quarterly magazine from scratch. A news site from scratch. An internship program, because the team was stretched thin and needed more hands. I learned something there that's stuck with me ever since: if something needs to exist and nobody's built it yet, you don't wait around. You just build it.

Things really shifted for me at The Ohio State University's Fisher College of Business. That's where I stopped thinking of myself as just a writer and started thinking like a strategist.

I was building content strategy grounded in actual research, not gut feeling. One project I still bring up in conversation: I recruited well known leadership experts to write for a brand new website, and when they shared those pieces on their own channels, our audience grew steadily, month over month, without us spending a dime on ads.

Fast-forward a ferw years and American Honda needed help publicly launching a 124-million dollar wind tunnel, and I ended up helping co-lead it, coordinating PR, media relations, government relations, and internal communications, all moving at once, all needing to say the same thing in different rooms.

I drafted the press release, the Q&A document, the talking points the speakers would actually use on stage. When it launched, the coverage was strong, and it genuinely positioned Honda as a thought leader in that space.

Since 2022, I've been running my own copywriting business, working with B2B clients on blogs, email campaigns, landing pages, press releases, and media outreach.

And since 2024, I've also been Business Development and PR Lead at LANDE, which might be the role that ties everything together most clearly.

My job there is basically this: find companies doing genuinely great work while flying under the radar, figure out what makes them a strong fit for real partnership, and map out how we actually get them to the goals they've been sitting on for a while.

I run our PR team too, which means pitching journalists who've never heard of me and somehow getting them to write back, building the kind of backlinks that actually mean something, and shaping stories people want to read instead of skim past.

I also personally manage close to 18 Google Business Profiles for clients, which isn't glamorous, but it's taught me more than almost anything else about the quiet, consistent work that actually moves a business forward.

Somewhere in there, I also spent two years on the board of the American Marketing Association's Columbus chapter, a year of it as president, working alongside about 220 marketing professionals and reaching thousands more through our programming.

Why This Makes Me the Right Fit

Put it all together and here's what you get: someone who learned to find the real story in a newsroom, learned to build something from nothing when nobody else would, learned to treat content like a business lever instead of decoration, learned what it takes to coordinate a big, high stakes launch without anything falling out of sync, and now spends actual working hours figuring out what makes a company a strong fit for growth and building the plan to get there.

So when I say I'm a strategist who happens to write really well, it's not a pitch. It's just what the last 15 years have actually added up to ... and I'm ready to work for YOU.